Core CMS Features for an Online Store
Currently there exist over 200 various CMS; how to choose the one, which will best meet your demands and needs of your business? To help you do that we’ve created the list of CMS core features for the web store and are happy to share it with you.
A well developed CMS creates a user friendly environment to build, monitor and update your website. Lets’ take a closer look at key webstore CMS functions:
- organizing the content. This function is much alike with the CMS for a conventional website. It is responsible for managing news, articles and meta data.
- working with the catalogues. This unit helps to manage the product list on your website: creating categories and subcategories, adding information about brands and products and so on.
- processing orders. This function involves working with customers’ database, controlling order status, sending notifications to clients.
- processing statistical data. Extremely important function, which allows to track sales, consider customers’ behaviour and make necessary changes to improve your web store performance.
Next we would like to highlight individual features, which play the most important role in the management of an online store:
Levels of Access.
Usually the webstore is managed by a group of people, each of them with own duties. In this case it’s very useful to create a multi-level management system with the top level administrator, who can access every website section. Other users might be granted access only to particular website sections.
As well as in the real shop window, it is very important to effectively display the products in the online store. One of the design tips here is to initially provide a set of standardized fields, which administrator will gradually fill while managing the catalog.
One of the main disadvantages of the online store is the impossibility to “feel” the product. Luckily, there are options, which can compensate this drawback till certain extent: providing detailed product descriptions, creating products’ photogalleries and posting presentation videos are some of them.
Interaction with Customers.
This feature performs a few customer-oriented tasks such as sending email notifications and providing discounts for regular customers. It is also important to develop a feedback module, which helps quickly respond to customers’ queries.
This section allows to track any changes, which take place in the webstore. First of all, it should contain all sales details and activities of the customers. It’s one of the clues to understanding the influence of various external and internal factors on your website performance and make necessary changes to adjust to them. This system might be also useful to track activity of website administrators. It’s a great option to remotely keep an eye on your employees.
These were key CMS features for development a successful online store. If you still feel a need of a professional advice on that topic, just give us a call and we’ll be glad to help you.